Your First 90 Days in Business: The Complete Checklist

Every personalized report we generate ends in a 90-day plan, because 90 days is the honest unit of starting: long enough to reach real customers and real systems, short enough to stay urgent. Here's the generic skeleton — your specific version depends on your model, hours, and market.

Days 1–30: Legitimate and visible

• ▸Form the LLC, get the EIN, open the business bank account
• ▸Liability insurance quoted and bound (before customer one)
• ▸One service, one price sheet, one zone — written down
• ▸Google Business Profile live with real photos; simple booking page working
• ▸Warm-50 outreach done; first founding customers served
• ▸Goal: first 5 paying customers, first 5 reviews

Days 31–60: Repeatable and systemized

• ▸Field-service/booking software running: scheduling, invoices, reminders, review asks
• ▸AI stack live: missed-call text-back, drafted follow-ups, weekly content hour
• ▸Neighborhood blitz #2 in your best-performing zone
• ▸Two referral partnerships pitched (realtor, property manager, adjacent service)
• ▸Track three numbers weekly: revenue, margin per job, booked-ahead days
• ▸Goal: 15–25 customers, calendar half-full without heroics

Days 61–90: Optimize and decide

• ▸Kill your worst offer/zone; double down on the best
• ▸Raise new-customer prices if booked out 2+ weeks
• ▸Convert one-offs to recurring plans wherever the model allows
• ▸Document your runbook — every repeated task gets a checklist
• ▸Month-three review against the kill criteria you set on day one
• ▸Goal: a clear yes to 'does this deserve the next 90 days bigger?'

The month-three decision

Three honest outcomes: scale it (demand proven — invest in capacity), fix it (demand real, model leaking — adjust price/offer/zone and rerun), or fold it (the market spoke — take the education, redeploy the energy). All three are wins compared to wondering. The failure mode is drifting into month four without deciding anything.